Digital and Analytics
eCommerce
Ordering food through apps and online shopping will increase successfully in wooing the smart Indian consumer.


Major Apps:-
Amazon, Swiggy, Ober etc.
SEO & Voice Search
SEO Search is still backbone of digital Marketing with advanced features; such as Voice Search, GMB, Snippets etc.

Advanced SEO Prominence will grow in 2020.
Paid Media
Google Ad strategy is optimized for 2020 with PPC Automation, AI impact etc. Programmatic platforms shall define the shift from media space buying to audience buying.


Social Media
Use of social + mobile shall be leveraged with more and more platforms becoming instant expression about user’s pov.




Video Marketing
Video content consumption on Mobile has been growing drastically with certain specs.

Personalization
Info First Approach
Short Videos
Integrated Videos.
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