“ Experiential and Activation are strong pillar of brand communications”.
Experiential marketing creates a genuine relationship between the consumer and the brand through the various engagement programs.Activation programs stand for the product awareness and also for brand by either using the product or experience it through the display.
Scope of works
ExhibitionsEvent & Promotions
Brand Activation
Road Shows
Product Demonstration
RWA Activation
Engagement Programs
Castrol CRB Mini Truck Van Stand Campaign
Specifications:SEC B & C, Van Stand Activity for Mini truck Owners & Mechanics
Pan India Activation – 25 cities for 1 month
Objective:
Establish need for different engine oil
Present distinctive advantage of Mini Truck Oil
Idea:
Explained product benefits through the series of video through Tab / I-pad
Use of Dip Stick Slider through Conventional Oil vs Castrol CRB Mini Truck Oil
ITC Limited Product Survey Program
Specifications:300+ product survey executives across India
50K + Interaction with consumers
Pan India Activation
Objective:
To leverage retail point of sales in the best possible manner
To communicate directly with the consumers and get feedback from them
Results:
Digital feedback validates consumer’s details
Leveraging latest technology allowed us to have more interesting and powerful interaction
In technology we used virtual reality, augmented reality, sensorial levers
ITC express digital experience to the consumer at retail point of sale
Events and Promotions
